Eco-friendly store brands are a ‘win-win-win situation’

Posted by on April 20, 2016 4:03 pm
Categories: health

Profits for store brands can increase if companies couple ethical marketing with higher prices, new research indicates. However, the researchers also found that consumers’ evaluations of store brands with a lower price point do not benefit from the presence of ethical attributes aimed at enhancing social welfare or environmental protection.

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