Eco-friendly store brands are a ‘win-win-win situation’

Posted by on April 20, 2016 4:03 pm
Tags:
Categories: health

Profits for store brands can increase if companies couple ethical marketing with higher prices, new research indicates. However, the researchers also found that consumers’ evaluations of store brands with a lower price point do not benefit from the presence of ethical attributes aimed at enhancing social welfare or environmental protection.

Leave a Reply

Your email address will not be published.