If your favorite brand is sincere, is innovation what you expect?

Posted by on April 25, 2016 3:26 pm
Tags:
Categories: health

Open the box of that new smartphone. Oops, it feels differently from expectations based on what you’d seen. Embrace it or be disappointed? Your reaction is likely tied to your perception of the brand, says one researcher.

Leave a Reply

Your email address will not be published. Required fields are marked *