Analyzing the psyche of risky drivers
Road crashes are the world’s leading cause of preventable death and injury in people under 35, accounting for around 5 million casualties every year. Repeat offenders make a disproportionate contribution to these statistics — and are known for their poor response to education and prevention efforts. But a better understanding of the subconscious and emotional processes of high-risk drivers could make a difference, according to new research.
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