Do you want to be an entrepreneur? Then put yourself in your user’s shoes

Posted by on May 18, 2016 11:42 am
Categories: health

A new study explores the cognitive traits that can spur the recognition of market opportunities in entrepreneurship. In particular, this research introduces a new cognitive mechanism called “user perspective taking”, which means assuming the user’s perspective when approaching a market, and finds that by adopting such a perspective entrepreneurs are able to enhance their ability to identify market opportunities.

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