Outlining a strategy for supermarket coupons

Posted by on June 1, 2016 8:35 pm
Categories: health

Among the major tools of supermarket promotions are coupons, but understanding which types of coupons accomplish the retailer’s objectives can be tricky. A new study can help retailers map the categories and brands they should promote, and to whom.

Leave a Reply

Your email address will not be published. Required fields are marked *