Economics study finds volume discounts don’t increase profitability for video game

Posted by on July 8, 2016 4:36 pm
Categories: health

Discounts tied to buying large quantities of virtual goods have little impact on profitability and do not increase the number of customers making purchases, A study by economists finds. The findings come from a field experiment of more than 14 million players of mobile games by King Digital Entertainment, maker of Candy Crush Saga.

Leave a Reply

Your email address will not be published. Required fields are marked *