Study of brain activity shows that food commercials influence children’s food choices

Food advertising is a multi-billion dollar industry, with approximately $1.8 billion annually aimed at children and adolescents, who view 1,000-2,000 ads per year. Some studies have shown there is a relationship between receptivity to food commercials and amount and type of food consumed. In a new study, researchers studied the brain activity of children after watching food commercials and found that the commercials influence children’s food choices and brain activity.